First year of shirts 1️⃣👕🎂🎉

A year ago, I launched a brand of Czech linen shirts, without realizing how dynamic and challenging a year would be. From the idea to the successful celebration of the shirts' first birthday, there were many challenges, nerves, and joyful moments. However, high-quality Czech linen shirts have found their place in your wardrobes, and I am very happy about that.

What was achieved in the first year? 🚀

Actually, the whole story of how the linen shirt brand developed. My vision was to offer quality linen shirts with an emphasis on Czech production and sustainability. I created a functioning e-shop from scratch, participated in eight great markets and events such as Kreatif Litomyšl, Mint Market , Dyzajn Market or Healing festival . Although my goal was to sell one shirt a day, I consider 340 shirts sold in the first year a great success. Your positive feedback on the material and design gives me joy and energy to continue.

The first anniversary celebration and event was a great end to an intense year. Surviving the first year and not giving up is an achievement in itself, because honestly, there were quite a few moments when it was on the brink.

Where did it go? ⛈️

One of the challenging steps was to “take the leather to the market” – literally, with the linen. I remember the first shirt I sold in Svitavy, or how I was just browsing at the spring Dyzajn market, while in the summer I was already standing there with my own stall . Logistics was another chapter in itself: at first I had the shirts, but no sales. And later, when the orders started coming in, there were no shirts in stock again.

Marketing and promotion is still one of the biggest challenges for me. The first ads and attempts at regular content on Instagram were really hard for me. Creating interesting content for social media doesn't come naturally to me and I'm still looking for a way to do it.

Interesting fact from the first year 📊

• Largest order: 4 shirts at once.
• The most loyal client: 1 customer already has 3 shirts from Uhlíř at home.
• I've been randomly approached on the street twice because I make shirts, haha.

What now? 🍁

I've just launched a limited edition collection of three new colors - beige , navy blue and blue-violet . Beige is in stock , while navy blue and blue-violet can be pre-ordered until November 17th for delivery by Christmas . Have you seen the new colors yet? What do you think of them?

Christmas is coming. How about giving a quality Czech product this year? If you are looking for an original and sustainable gift, quality Czech shirts are definitely the right choice. And the best part? You can decide on your Christmas gift now. Have a nice and relaxing time 🎄

I am also looking for ways to improve marketing communication. If you have experience in marketing and are interested in a growing Czech clothing brand , I would be happy to get in touch or make a recommendation. It will help me push the shirts to more customers.

What about next year? 🎯

My goal for next year is to sell 730 shirts. I believe the success of the limited editions will allow me to add new colors to my stable range of men's shirts.

Psst. Secret news for women 💃.

I'm preparing Czech shirts and shirt dresses for women too! This new product is still under wraps, but I already have the first pieces and cuts. More information coming soon! Do you have an idea of ​​what you think shirts or shirt dresses from Uhlíř for women should look like? Write to me here on Facebook or Instagram .

So, plans for next year:

• 1-2 new colors for men.
• The first collection of shirts and shirt dresses for women.
• Successfully delivered 730 shirts to satisfied customers.
• To advance in marketing communication and get closer to people.

I'm already looking forward to what the second year will bring.

What do you think about the new shirt colors? Is there anything else you're interested in? Write to me ! 

See you next year! 🎉

Vojta Uhlir